PROFESSIONAL SUMMARY

Driven and versatile Digital Solution Architect and Digital Marketing Specialist with over a decade of experience orchestrating digital transformations, cloud initiatives, and process optimisations across diverse industries. Adept at bridging the gap between complex technical concepts and practical business needs, I prioritise understanding each customer’s goals to craft solutions that clearly illustrate the value of technology. Leveraging a blend of strategic insight, providing a big picture perspective, hands-on expertise, and inclusive leadership, I translate possibilities into measurable outcomes, guiding stakeholders at every level. As a trusted advisor and mentor, I excel at fostering collaboration, delivering scalable results, and championing continuous improvement in rapidly evolving environments.

PROFESSIONAL EXPERIENCE

Cloud Solutions Consulting (Contract)
Digital Solution Architect & Digital Marketing Specialist
Jul 2015 – Present (9 years 5 months) | New Zealand (Hybrid/Remote)

  • Customer Engagement & Advisory
    • Act as a trusted advisor to executive teams, evaluating core business challenges and shaping cloud strategies to meet long-term objectives
    • Lead discovery sessions and workshops to translate requirements into fit-for-purpose digital solution blueprints
  • Architectural Leadership & Innovation
    • Design and deploy cloud and hybrid architectures adhering to well-architected principles
    • Develop functional design specifications and reference architectures covering infrastructure, application design, and integration layers
    • Integrate AI-driven automation, predictive analytics, and process re-engineering to lift operational efficiency
  • Collaboration & Mentorship
    • Collaborate with cross-functional teams and external partners to seamlessly integrate CRM platforms (RetailExpress, Unleashed, Cin7, Salesforce, HubSpot) and eCommerce solutions (Shopify, WooCommerce,Magento) into cloud ecosystems
    • Mentor junior architects and engineers, sharing best practices in cloud security, architecture, and agile methodologies
  • Key Achievements
    • Spearheaded multiple digital transformation projects, leading to substantial operational efficiencies, stronger customer retention, and notable revenue gains
    • Devised scalable eCommerce frameworks integrated with cloud solutions, boosting conversion rates by double-digit percentages in the first quarter post-launch
    • Established governance models and KPIs that cut operational inefficiencies by up to 40%

CORE COMPETENCIES

Digital & Cloud Architecture

  • Designing and implementing cloud/hybrid solutions
  • Developing functional design specifications and reference architectures to ensure robust, scalable outcomes

Customer Engagement & Advisory

  • Acting as a trusted advisor to both business and technical stakeholders, translating complex challenges into actionable strategies
  • Conducting needs assessments and providing tailored solutions that align with organisational goals

Innovation & Problem-Solving

  • Leading the development of innovative solutions, including AI-driven automation and process optimisation
  • Troubleshooting complex cloud and hybrid issues while driving continuous improvement

Collaboration & Mentorship

  • Working closely with cross-functional teams and external partners to deliver comprehensive digital initiatives
  • Mentoring junior architects and engineering teams, fostering a supportive environment of ongoing professional growth

Technical Expertise

  • AWS, Azure, Open ERP, PHP, jQuery, Vue, MySQL, MongoDB, HTML and CSS
  • Advanced understanding of eCommerce platforms, CRM integrations, digital marketing, and SEO

TECHNICAL SKILLS

  • Cloud & Infrastructure:
    • AWS, Azure; Dedicated Server Management
  • Programming & Web Development:
    • Python, C#, PHP, SQL, HTML, CSS, JavaScript
  • Systems Integration:
    • RESTful APIs, CRM integrations (Salesforce, HubSpot, RetailExpress, Unleashed, Cin7)
    • eCommerce platforms (Shopify, WooCommerce)
  • Digital Marketing & Analytics:
    • Advanced SEO, Google Ads, Facebook & LinkedIn Ads, Google Analytics
  • Automation & AI:
    • AI-driven chatbots, predictive analytics, RPA
  • Data & Reporting:
    • Data pipelines, KPI dashboarding, BI tools (Power BI)

ADDITIONAL HIGHLIGHTS

  • Architectural Best Practices:
    • Proven track record in crafting solutions aligned with well-architected frameworks and industry standards
  • Leadership & Communication:
    • Skilled at guiding cross-functional teams, managing stakeholder relationships, and delivering concise executive presentations
  • Process Optimisation:
    • Experienced in identifying inefficiencies and streamlining processes, leading to marked improvements in productivity and revenue
  • Certifications & Continuous Learning:
    • Committed to ongoing professional development in cloud technologies, digital transformation, and cybersecurity best practices

EDUCATION

Master of Computer Science
University Teknologi Malaysia (UTM), 2014

Certificate in Workplace English and Communication
Victoria University of Wellington, 2016

  • Enhanced professional communication skills for effective stakeholder engagement and cross-functional collaboration